Any company who wants growth needs to cultivate a high-engagement culture. They must connect people to their own creative DNA, core values, and the company’s mission. In doing so, they create an environment where employees can connect deeply with themselves and others, understand their purpose and the purpose of others, and enjoy fulfillment in life and work.

These principles have been measured, proven, and battle tested. They remain true and applicable across industries, cultural groups, and belief systems. The returns we see and have measured in companies who do this well are unprecedented. Deep, authentic, and even radical connection to people will reliably bring out the best in people. They feel a level of involvement and ownership for their role in the organization that transcends typical motivators like promotions or bonuses. This personal and organizational alignment boosts well-being, drives innovation, fosters collaboration, and ultimately leads to greater company success.